How did we get started?
Our founders were first and foremost on and off-road cycling enthusiasts. They noticed the trend to offer cycleways in cities to encourage greener and healthier travel wasn’t being adopted by so many people, who saw cycling as spandex-suited health nuts willing to cycle for hours in country and city roads in driving rain (Guilty!): not for most people for sure!
E-bikes were beginning to emerge, and they saw people were beginning to enjoy cycling again with e-bikes making journeys easier; but the cost and quality were varied across the market: They were sure they could do better and offer a range of e-bikes that would offer the very best quality for the money spent; AKA “Bang for buck”.
FAVOTO was born out of that belief, and the desire to get more people enjoying cycling, for their health and wellbeing, as well as for the environment.