Written by Kevin Thompson
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Product photography of a Ruger LCP, after my buddy’s attempt to sell it with a standard pocket camera image. He was getting no where with the simple image he had taken in the first place. He didn’t think it would matter as it was only a small pocket pistol and the buyer would surely buy it because it was a desired gun. He tried selling this gun for 3 weeks and kept getting low-ball offers. I told him to bring it over and we could get a great shot that would help him sell his gun. We took this image in the morning and he posted the new image just after lunch. Needless to say the gun was sold later that day and for full price. It is hard to say that circumstances had not changed, but I am inclined to believe my image is what made the difference.
If you take the time and create a compelling image, not only will the product look better but the buyer will think about your item even when they aren’t looking at the image. That image will stick in there brain and be hard to resist. Think about something you saw in a catalog or flyer that made you go out and buy one, even if it was a hamburger, that picture got you thinking about it and eventually went out and bought one. You don’t have to sell a new item to create the same emotion, you just need to create a compelling product photography image, that image will do the rest.
Note:
There were 3 other Ruger LCP pistols for less money that were listed at the same time.
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